Once in a while, even the most untidy of business people will sort through their various business cards accumulated and throw away the least important ones.

However, interesting or unusual business cards may be allowed to remain regardless of their immediate importance. To make sure your cards survive this selection process, make them unique and graphically appealing.

-> Choose an intriguing color scheme
-> Have important or useful data printed on the back
-> Use holograms and optical illusions
-> Use translucent plastic instead of paper
-> Give them a hand-made appearance
    (e.g. by using a small brush to underline your logo).

If your card looks expensive, it will be harder for your prospects to dispose of it.

2. Your business card must be worth money to prospects

Prospects will not throw away your business cards if they are worth something to them. Useful information printed on the back of the business card might help. However, for prospects to think of your card as a real windfall, which should never be thrown away, its value must translate into dollars and cents. To do this, contact

-> Local restaurants
-> Barber shops
-> Pizza parlors
-> Photos
-> Fast food chains

Get them to give anyone presenting your business card a discount on their products or services.

They will not be doing you any favors by agreeing - it is you who will be giving them free publicity and who will be referring new customers to them. In return, your card will become a discount card that is not only worth saving, but that your prospects will want to carry with them at all times. Have the business card made with durable material (e.g. plastic)

3. Make prospects keep your business card forever

Sounds impossible, right? It is if all you give them is your business card. However, what if you disguise the business card as something useful they would actually want to keep? For example,

-> You can give them small four-page leaflets with important telephone numbers
-> Information on dealing with important everyday problems such as car troubles or first aid.

Your business name will appear (in small print) on the cover of the leaflet, and maybe on the bottom of each page. Your customers will not want to throw such a handy source of information for years to come.

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