Display ads in periodicals seem a good sales tool, but they are not for the beginning wealth builder. Wait until your classified ads prove themselves before you move on to display ads to sell your products. The rule here is simple: if your classified ads work, a good display ad will increase your sales; if your classified ads are a flop, a display ad, being more expensive to run, will increaser your losses. An important thing to remember about magazine advertising is that moving on to display ads does not mean you should abandon your effective classified ads. Many successful mail-order companies run both kinds simultaneously, often for the same product.

This rule of thumb should be applied to all other areas of promotion as well. Whenever something works for you, do not abandon it even if you have moved on to better and bigger things.

2 Ways to use your Business Cards Successfully
by Ron E. Gielgun

1. Make your business card unique and graphically appealing

Once in a while, even the most untidy of business people will sort through their various business cards accumulated and throw away the least important ones. However, interesting or unusual business cards may be allowed to remain regardless of their immediate importance. To make sure your cards survive this selection process, make them unique and graphically appealing.

-> Choose an intriguing color scheme
-> Have important or useful data printed on the back
-> Use holograms and optical illusions
-> Use translucent plastic instead of paper

If your card looks expensive, it will be harder for your prospects to dispose of it.

2. Your business card must be worth money to prospects

Prospects will not throw away your business cards if they are worth something to them. Useful information printed on the back of the business card might help. However, for prospects to think of your card as a real windfall, which should never be thrown away, its value must translate into dollars and cents. To do this, contact

-> Local restaurants
-> Barber shops
-> Pizza parlors
-> Photos
-> Fast food chains

Get them to give anyone presenting your business card a discount on their products or services.

They will not be doing you any favors by agreeing - it is you who will be giving them free publicity and who will be referring new customers to them. In return, your card will become a discount card that is not only worth saving, but that your prospects will want to carry with them at all times. Have the business card made with durable material (e.g. plastic)

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