Holding free seminars (free only for important prospects, that is) is a good way of exposing prospects to your company, product or yourself. However, no one will attend your seminars if they turn out to be infomercials. A seminar must never be self serving; it must deal only with the subjects described in your brochure. For example, if you own a photo processing lab and you decide to hold a seminar on photography techniques aimed at local professional photographers, you must not mention your company’s name or your special deals during the lectures. You can, however, hang your company name and logo on the wall behind you, hand out brochures and price lists to exiting attendees, and have the speaker thank the sponsor (i.e. your business). Remember – the more professional your seminars look, the more professional your company will come across.

2 Ways to use your Business Cards Successfully
by Ron E. Gielgun

1. Make your business card unique and graphically appealing

Once in a while, even the most untidy of business people will sort through their various business cards accumulated and throw away the least important ones. However, interesting or unusual business cards may be allowed to remain regardless of their immediate importance. To make sure your cards survive this selection process, make them unique and graphically appealing.

-> Choose an intriguing color scheme
-> Have important or useful data printed on the back
-> Use holograms and optical illusions
-> Use translucent plastic instead of paper

If your card looks expensive, it will be harder for your prospects to dispose of it.

2. Your business card must be worth money to prospects

Prospects will not throw away your business cards if they are worth something to them. Useful information printed on the back of the business card might help. However, for prospects to think of your card as a real windfall, which should never be thrown away, its value must translate into dollars and cents. To do this, contact

-> Local restaurants
-> Barber shops
-> Pizza parlors
-> Photos
-> Fast food chains

Get them to give anyone presenting your business card a discount on their products or services.

They will not be doing you any favors by agreeing - it is you who will be giving them free publicity and who will be referring new customers to them. In return, your card will become a discount card that is not only worth saving, but that your prospects will want to carry with them at all times. Have the business card made with durable material (e.g. plastic)

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