People like to receive free subscriptions to newsletters, so long as they are not sales material or junk mail in disguise. Publishing your own newsletter can be a great way to keep in touch with your prospects, and a great advertising platform. Your newsletter should concentrate on general issues related to your industry (e.g., real estate landscaping, gifts for the home, interior decorating) rather than on your own line of products or your own company. It is perfectly legitimate to mention your own products in ads and articles throughout the newsletter, but try not to over do it. If your newsletter reaches a certain circulation, you may even augment your income by accepting advertisements from other companies. Bear in mind, however, that publishing a newsletter – even a bi-annual one – can be a major hassle. To ease the creative work load, you can always buy articles from freelance writers or syndications instead of writing them yourself.

2 Ways to use your Business Cards Successfully
by Ron E. Gielgun

1. Make your business card unique and graphically appealing

Once in a while, even the most untidy of business people will sort through their various business cards accumulated and throw away the least important ones. However, interesting or unusual business cards may be allowed to remain regardless of their immediate importance. To make sure your cards survive this selection process, make them unique and graphically appealing.

-> Choose an intriguing color scheme
-> Have important or useful data printed on the back
-> Use holograms and optical illusions
-> Use translucent plastic instead of paper

If your card looks expensive, it will be harder for your prospects to dispose of it.

2. Your business card must be worth money to prospects

Prospects will not throw away your business cards if they are worth something to them. Useful information printed on the back of the business card might help. However, for prospects to think of your card as a real windfall, which should never be thrown away, its value must translate into dollars and cents. To do this, contact

-> Local restaurants
-> Barber shops
-> Pizza parlors
-> Photos
-> Fast food chains

Get them to give anyone presenting your business card a discount on their products or services.

They will not be doing you any favors by agreeing - it is you who will be giving them free publicity and who will be referring new customers to them. In return, your card will become a discount card that is not only worth saving, but that your prospects will want to carry with them at all times. Have the business card made with durable material (e.g. plastic)

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