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Do I Set Prices For My Product or Service? Business owners often ask, "Can't I just charge more than it costs me to buy or make what I sell, or little less than what everyone else charges?" It doesn't take much logic to realize the best selling price for a product or service should be a price that falls above costs and slightly below competitors' prices. But here's the deal...business owners who try to slide by on this logic often overlook some important variables as follows: Variable Number 1: The amount it costs you to buy or make a product or service is often only a small part of what it costs to sell that product or service. If prices don't help cover all the other costs of doing business, you could lose money on every sale. Variable Number 2: Neither production costs nor competitors' prices predict whether anyone will buy the product or service from you. Variable Number 3: Customer buying decisions are rarely made on the basis of logic alone. In fact, customers sometimes equate quality with price. If your prices are too low, they may suspect your goods or services are inferior in quality and not buy. Go read more Business Tips here >> Shop for Business Success Products here >> |
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